£65,000 - £70,000 plus bonus, car allowance & enhanced benefits package! Hybrid working.
Our client are market leaders in their sector within food manufacturing and due to growth, have a requirement for this new position!
The Shopper Marketing Controller leads the development and execution of our clients shopper marketing strategy. You’ll own how the brand shows up in-store, online, and in activation moments — guiding shopper decisions and maximising conversion, loyalty, and retailer relationships.
You will partner across Brand, Sales, Category, Insights, and external agencies to bring insight-driven, high-performing shopper campaigns to life, measuring and iterating for continuous improvement.
Key Responsibilities
Strategy & Planning:
- Define the shopper marketing vision and strategy that aligns with the brand and commercial objectives
- Translate brand, category and customer plans into actionable shopper plans
- Collaborate with Sales and Category to integrate shopper plans into Joint Business Plans (JBPs) with retailers
Activation & Execution
- Own the implementation of shopper activations end-to-end
- Ensure retailer compliance and execution quality consistent with brand guidelines
- Drive online and omnichannel shopper presence
Insight, Measurement & Optimisation
- Conduct post-activation reviews and generate insight for future campaigns
Join our ambitious, expanding team and help shape the future of a premium food brand. Apply now and start making an impact from day one!